The beauty of the CHIVE TV Affiliate Program is that there's a lot of freedom to approach businesses however you like. That said, sometimes that freedom leads to "analysis paralysis" and nothing ever gets done.
One of our top Affiliates shared some tips that help him sign up 10-15 venues per month -- on top of his day job.
- Aim for the sweet spot of 1pm-5pm. This is the downtime when most decision makers are on-site and available to chat. Especially in the bar and restaurant industry, no decision maker will want to sit and talk to you during the lunch or dinner rush.
- Ensure you’re speaking with the owner or manager. Sure, you can show it off to the other employees, but they're not going to make the final decision. Also, in order to send out devices, we need to ensure we've got owner/GM approval.
- Have the live stream pulled up on your phone, ready to show off. Ask if they’ve ever seen the stream before. Many will recognize it once they see it, even if they don’t remember it was CHIVE TV. Showing off the live stream has helped him give the conversation much more context.
- Focus on businesses that have more than one television screen. They’re more likely to give up one of their screens to CHIVE TV.
- If they're interested, sign them up on the spot! This ensures they're using the correct code and getting it done.
- Manage expectations that they’ll have to answer a few key questions upon sign up. Many emails from our Support team can end up in the spam folder, so its best to make them aware of this up front. Expect questions about a speed test, their job function, address confirmation, and a few others.
- Almost nothing in life is free or cheap anymore. No good things, at least! This means that business operators can be skeptical about your offer. The key is to reassure them that it’s affordable, legitimate, and there's very little risk involved. This has been his most common obstacle.
- Sometimes a business operator just doesn’t think it’s a good fit. This is why it’s a good idea to have the stream pulled up, and have a few ideas in mind about why you think it’d be a good fit for their business. If they still pushback, it’s okay. Move on. Often, these folks will come back to it later, so make sure they have your affiliate code or information handy when the time comes.